I went to IKEA for the first time yesterday. When I walked in, I felt like the men who met God in the Old Testament must have felt: not necessarily joyous, but terrified and in awe of the sheer power of the place. It was massive, like three Home Depots stacked on top of one another, filled with cheap consumer goods and home furnishings. I was there to buy a bookcase, a desk and a chair. I found these things and more, also picking up a floor lamp and a 15-piece tool set.
Am I happy with these purchases? Yes. Despite being poorly made and requiring some assembly, they are somewhat stylish and will adequately furnish a studio apartment. But on another level, the advent of IKEA is deeply unsettling. In the four hours I spent there -- I have no idea why it took that long. I think at one point I fell asleep while looking at a table -- I was reminded more than anything else of the Soviet Union. That may seem an odd impression, given the apparent differences between Soviet communism and the kind of global capitalism represented by IKEA. But given the store's prices and the range of products it offers, IKEA has the potential to become a totalitarian giant of home decor. Because if you can buy everything you need there at rock-bottom prices, why shop anywhere else? (Wal-Mart is another obvious example of the same phenomenon.)
Consider that, in the Soviet Union, citizens often had little choice in what they bought from state-run factories, which enjoyed monopolies on the goods they produced and had little incentive to respond to consumer demand. Factory goods there were cheap and poorly made, and people had little variety to choose from. Similarly, IKEA's products are rather badly made and use cheap materials. And while IKEA seems to offer a lot of variety -- say, eight or ten different types of coffee tables -- everything in the store conforms to the same dull, utilitarian aesthetic, as if it were designed as well as made by a machine.
Because it's so cheap and its products can feign quality, IKEA almost compels a person to shop there. It says: "Here, these products are cheap and relatively attractive. Sure, there's better stuff out there, but you don't have that much money anyway, so you really should just shop here. Besides, we have everything you need." And that's the most insidious thing about it -- IKEA does have everything you need at reasonable prices, and it makes you complicit in your own degradation by forcing you to acknowledge that fact and shop there.